MANI KEERTHAN / PRODUCT MANAGER
From the
right problem.
To what’s next.
I’m a 0→1 product builder. I turn ambiguous customer and business problems into clear decisions—and products that move forward.
Explore my work
SELECTED PRODUCT STORIES / 01—11
The work.
The decisions behind it.
Start with the product context.
Go deeper into the decision.
One starting point.
FieldhouseJK Tech / Varsity Brands
The request was a portal. The opportunity was sales enablement.
Direct outcome
To clarity.
OntologosJK Tech
The prototype was a way to make better product decisions faster.
Contributing outcome
Rethink the scope.
Vendor Management PlatformJK Tech / BSN SPORTS
The full vision was valuable. Building all of it now wasn’t.
Direct outcome
A little context.
A better next step.
Rumi / Agentic LMSPurdue / CN
AI needed a job to do—not just a place in the interface.
Direct outcome
A familiar platform.
New reasons to stay.
LMS ModernizationPurdue / CN
Win the next customer without breaking trust with the current one.
Business context
Before the payment.
Prove the premise.
Payments Product AdvisoryStudent venture / Diamond Challenge
First, prove the premise can work.
Reported validation
Better technology.
Still not a business.
Toss Recycling AIIndependent product exploration
The technology kept getting better. The business case didn’t.
Direct decision
A new dimension.
A question of timing.
Future X — Spatial Design ToolEmerging Technology Lab
A validated problem can still be the wrong product for the moment.
Contributing outcome
7.5K advisors.
A direction for growth.
→ 150K
MAU growth supported
ZETConsumer fintech / India
7.5K engaged advisors shaped what we built next.
Initiative outcome
10 / SHOPPY FOUNDER-LED COMMERCE
More choice.
Or more trust?
to customer confidence.
Shoppy / Commerce VentureIndependent venture
More supply was not the same as more growth.
Venture outcome
THE THROUGHLINE
Different products.
The same responsibility.
Find the real constraint.
Make the call.
Own what happens next.
My work spans early ventures, advisor-led fintech, spatial products, consumer AI, institutional learning, and enterprise platforms.
Across those settings, my responsibility expanded into discovery, product ownership, strategy, prioritization, technical feasibility, stakeholder influence, and execution.
I use design and technical prototyping to make options concrete, expose uncertainty, and move a team toward a better decision. Sometimes the decision is to ship less. Sometimes it is to change the business model. Sometimes it is to stop.
Let’s talk productHAVE A PRODUCT PROBLEM WORTH SOLVING?
Let’s makethe next call.