ProblemEvidenceDecisionExecutionOutcome
SELECTED PRODUCT STORIES / 01—10
The work.
The decisions behind it.
Start with the product context.
Go deeper into the decision.
01 / FIELDHOUSEBSN SPORTS
Sales enablement.
One starting point.
One starting point.
Enterprise product · Staffbase
FieldhouseJK Tech / Varsity Brands
The request was a portal. The opportunity was sales enablement.
3 min read
Direct outcome
02 / ONTOLOGOSENTERPRISE SAAS
From concept.
To clarity.
To clarity.
Product decisions, made tangible.
OntologosJK Tech
The prototype was a way to make better product decisions faster.
3 min read
Contributing outcome
03 / VENDOR MANAGEMENTENTERPRISE PRODUCT
Keep the value.
Rethink the scope.
Rethink the scope.
Vendor Management PlatformJK Tech / BSN SPORTS
The full vision was valuable. Building all of it now wasn’t.
3 min read
Direct outcome
04 / RUMIAGENTIC LEARNING
A little context.
A better next step.
Vision → working POC in ~5 weeks
Rumi / Agentic LMSPurdue / CN
AI needed a job to do—not just a place in the interface.
3 min read
Direct outcome
05 / COURSENETWORKINGPRODUCT MODERNIZATION
A familiar platform.
New reasons to stay.
AI · Access · Monetization
LMS ModernizationPurdue / CN
Win the next customer without breaking trust with the current one.
3 min read
Business context
06 / PAYMENTS ADVISORYFEASIBILITY + ECONOMICS
Before the payment.
Prove the premise.
P2PAcquisition hypothesis+MerchantsRevenue hypothesis
Product Advisor · Student venture
Payments Product AdvisoryStudent venture / Diamond Challenge
First, prove the premise can work.
3 min read
Reported validation
07 / TOSS RECYCLING AI0→1 · STOPPED
Better technology.
Still not a business.
Founding Product Manager · Knowing when to stop
Toss Recycling AIIndependent product exploration
The technology kept getting better. The business case didn’t.
3 min read
Direct decision
08 / FUTURE XSPATIAL CREATION
A new dimension.
A question of timing.
Research → Product definition → Market reality
Future X — Spatial Design ToolEmerging Technology Lab
A validated problem can still be the wrong product for the moment.
3 min read
Contributing outcome
09 / ZETBEHAVIOR → GROWTH
7.5K advisors.
A direction for growth.
800
→ 150K
→ 150K
MAU growth supported
Research · Segmentation · Product development
ZETConsumer fintech / India
7.5K engaged advisors shaped what we built next.
3 min read
Initiative outcome
10 / SHOPPY FOUNDER-LED COMMERCE
More choice.
Or more trust?
From catalog growth
to customer confidence.
to customer confidence.
Shoppy / Commerce VentureIndependent venture
More supply was not the same as more growth.
3 min read
Venture outcome